Seattleites can enjoy the first Fresh Hop of the season beginning September 2; a taste of fall is soon to follow with the release of Heart of Darkness CDA and Pumpkin Spice Ale

(Seattle, WA) – Claiming its spot as the first fresh hop style brew released in Seattle, Two Beers Brewing is proud to announce the arrival of its Fresh Hop 2011. Hop-enthusiasts can enjoy their first taste of this long-awaited beer beginning September 2 at the Two Beers Brewing tasting room, with Fresh Hop hitting shelves in 22-ounce bottles and appearing on tap across the Pacific Northwest beginning September 5. Accompanying Fresh Hop 2011 as Two Beers Brewing’s seasonal offerings are its Heart of Darkness Imperial CDA and Pumpkin Spice Ale.

“This is our favorite time of year,” said Joel VandenBrink, Two Beers Brewing founder and head brewer. “There’s nothing like the flavors of fall and what better way to welcome in the season than with a delicious, handcrafted local beer.”

First brewed in 2009, Fresh Hop enters its third season on the brewery’s fall lineup. This Northwest-inspired brew’s strong citrus aroma – featuring hints of grapefruit and passion fruit – can be attributed to the freshly picked, Yakima Valley-grown Centennial hops used to create it, harvested from Puterbaugh Farms, the family hop farm of Assistant Brewer Tyler Pickel. Copper in color with deep caramel malt tones, Fresh Hop 2011 settles in at 6.2 percent ABV resembling an aggressively dry-hopped mid-range IPA, but packing the punch only fresh hops can deliver. In addition to Centennial hops, this beer features locally grown Amarillo, Simcoe, Nugget and Columbus hops, helping this popular beer achieve its bright and delightfully bitter flavor.

“The creation of this beer is an annual tradition for the Two Beers Brewing team. We get a call that the hops are ready and by that night, we’re in the field pulling the vines down ourselves,” laughed VandenBrink. “We enjoy the work that goes into this beer, as well as the tribute it pays to Washington-grown hops and their important role in our industry.”
“This is an exciting time of year for consumers and pub owners because it’s when you get to experience beer at its best,” said Bob Brenlin, part-owner of Latona Pub, Fiddler’s Inn and Hopvine Pub, all known for their outstanding craft beer selection. “The aromas and flavors created by using freshly picked hops are like none other and the Two Beers Brewing Fresh Hop really delivers – so flavorful and aromatic, it’s as if there are hops just floating in your beer.”

Also joining the Two Beer Brewing tap list in September is the highly anticipated Heart of Darkness Imperial Cascadian Dark Ale (CDA). First brewed this spring as a limited release with help from the crew at LOT No. 3 – a Bellevue-based restaurant owned by the Heavy Restaurant Group – the Heart of Darkness Imperial CDA will be available on tap only at the Two Beers Brewing tasting room and in 22-ounce bottles at select retailers. An imperial version of the emerging “Black IPA” style, the Heart of Darkness Imperial CDA mixes dark roasted specialty malts with highly citrus and floral hops, and is then dry-hopped with Columbus hops for a smooth finish. Flavors of molasses, dark cherry, oak and chocolate will grace the palate of all those that enjoy this unique, handcrafted brew.

Last but not least is the brewery’s popular Pumpkin Spice Ale, expected to hit taps throughout the Northwest beginning October 1. This perfectly spiced, deep copper colored ale – brewed with cinnamon, ginger, nutmeg, cloves and allspice – was met with great interest for its complex flavors and aroma during its first run in fall of 2009. Malt forward with a nutmeg and clove aroma, drinkers of this fall-focused brew will enjoy cinnamon and ginger lingering on the tongue, with allspice rounding out the back end of the palate.

Two Beers Brewing will continue to distribute its five year-round offerings this fall, as well as a host of packaged products. In addition to Fresh Hop 2011 and Heart of Darkness Imperial CDA, craft beer enthusiasts can pick up Persnickety Pale Ale and Evo. IPA in 22-ounce bottles. Also available are Two Beers Brewing’s new 12-ounce cans – sold in six-packs at select retailers including Whole Foods and Central Markets – featuring Panorama Wheat, Evo. IPA and Trailhead ISA.

Offering twelve beers – including five year-round, seven seasonal and a host of intricate infusions – Two Beers Brewing also offers pints, growlers and kegs-to-go in its 4,800-square-foot SoDo brewery and tasting room, in addition to being available on tap in more than 300 restaurants and bars in Washington and Idaho. For more information, be sure to follow Two Beers Brewing on Facebook or visit www.twobeersbrewery.com.

About Two Beers Brewing Co.

Two Beers Brewing Co. – makers of Evolutionary IPA and a host of Northwest-inspired beers – began operations in a small Seattle basement in 2007. Today, Two Beers Brewing produces twelve unique beers including five year-round, seven seasonals and a host of intricate infusions in its 4,800-square-foot SoDo brewery. Two Beers Brewing distributes to Seattle-area bars and restaurants, with tastings kegs, and growler fill-ups available at their tasting room located at 4700 Ohio Ave. S. (Unit A) in SoDo, open weekly Wednesday – Friday from 3 p.m. to 8 p.m. and Saturdays from noon – 4 p.m. (summer hours). Select brews can also be found in 22-ounce bottles and 12-ounce cans through local retailers. With a strong belief in supporting the local economy, Two Beers Brewing takes pride in using Washington ingredients to create all of its handcrafted beers. For more information, visit www.twobeersbrewery.com.

Two Beers Fresh Hop 2011, Heart of Darkness CDA, Pumpkin Spice Ale coming soon

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(Fort Collins, CO) – Hoptober Golden Ale, New Belgium Brewing’s fall seasonal, is ushering in the cooler fall months with its complex hop profile and depth of flavor. Hoptober, which New Belgium originally introduced in 2009, is a medium-bodied ale that brings five hops and four malts together to create a creamy mouthfeel.

Centennial, Cascade, Sterling, Willamette and Glacier hops form a bonfire of citrus notes, fruity cheers and a bold finale in this multifaceted fall seasonal, which also combines pale and wheat malt mashed with rye and oats.

“Hoptober embraces the shift to fall with an abundance of flavors,” said Bryan Simpson, New Belgium spokesperson. “The variety of hops make it a great fall beer, with the perfect balance to quench your thirst after a fall bike ride.”

Hoptober, with 40 IBUs and six percent ABV, is available through October in most states where New Belgium is sold. To locate Hoptober in your area using New Belgium’s Libation Locator or for suggested food pairings and additional information about Hoptober, visit www.newbelgium.com.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, Trippel and Ranger IPA, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

New Belgium Hoptober returns

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(Newport, OR) – Micro batch testing of the Rogue Floor Malting system at a SECRET LOCATION at 1001 SE 9th Ave, Portland, Oregon 97214 has concluded and the Floor Malted barley is being used to brew Chatoe Rogue’s Good Chit Pilsner.

Good Chit Pilsner is made with Rogue Farm barley that we Floor-Malted in small batches. Floor Malting is an, old fashioned, 8 day process that includes steeping, germination, raking, roasting, bagging and hands on love 24 hours a day. “Chit” refers to the start of the rootlets that emerge from the embryo of the kernel once steeping is complete and germination begins.

Floor-Malting is an extension of Rogue’s commitment to knowing and letting others know the Terroir, Province and Origin of its ingredients by Growing Your Own (GYO). Floor Malting in micro batches allows the Maltsters and Brewers to control variety, roast and complexion of their ingredients. The end creation is unlike anything available on store shelves.

Rogue is dedicated to saving the terroir of Oregon hops and barley, one acre at a time, by growing its own. The Rogue Grow Your Own (GYO) Micro Barley Farm is located in Oregon’s Tygh Valley Appellation and Rogue’s 42 acre Micro Hopyard is located in Oregon’s Wigrich Appellation.

Good Chit Pilsner will be on shelves on October 1st, 2011.

Chatoe Rogue Good Chit Pilsner debuts on October 1st

[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]

(Newport, OR) – Micro batch testing of the Rogue Floor Malting system at a SECRET LOCATION at 1001 SE 9th Ave, Portland, Oregon 97214 has concluded and the Floor Malted barley is being used to brew Chatoe Rogue’s Good Chit Pilsner.

Good Chit Pilsner is made with Rogue Farm barley that we Floor-Malted in small batches. Floor Malting is an, old fashioned, 8 day process that includes steeping, germination, raking, roasting, bagging and hands on love 24 hours a day. “Chit” refers to the start of the rootlets that emerge from the embryo of the kernel once steeping is complete and germination begins.

Floor-Malting is an extension of Rogue’s commitment to knowing and letting others know the Terroir, Province and Origin of its ingredients by Growing Your Own (GYO). Floor Malting in micro batches allows the Maltsters and Brewers to control variety, roast and complexion of their ingredients. The end creation is unlike anything available on store shelves.

Rogue is dedicated to saving the terroir of Oregon hops and barley, one acre at a time, by growing its own. The Rogue Grow Your Own (GYO) Micro Barley Farm is located in Oregon’s Tygh Valley Appellation and Rogue’s 42 acre Micro Hopyard is located in Oregon’s Wigrich Appellation.

Good Chit Pilsner will be on shelves on October 1st, 2011.

Chatoe Rogue Good Chit Pilsner debuts on October 1st

[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]

(Victor, ID) – Grand Teton Brewing Company, known throughout the West for their exceptional craft brews, will celebrate the release of Wake Up Call Imperial Coffee Porter at their pub in Victor, Idaho on Friday, August 26. Wake Up Call is the autumnal brew in their 2011 “Cellar Reserve” series of specialty beers.

Wake Up Call Imperial Coffee Porter has a distinct and robust coffee flavor that blends harmoniously with the roasted malts. Caramel, chocolate, and black malts give this ale its dark color and overtones of caramel and a cocoa-like sweetness. Only very gently hopped, the addition of coffee shines through, providing a delicious accent to this brew.

Grand Teton Brewing Company used well over a pound per barrel of Triple Certified Espresso beans from Caffe Ibis Coffee Roasting Company in Logan, Utah. This specialty dark roast has caramel sweetness with hints of dark chocolate and nuts and a smooth clean finish. While the focus has been on finding the perfect mate for this seasonal porter, it is no coincidence that the choice of beans also supports social justice and sustainable agriculture.

Caffe Ibis is a locally owned and operated 35-year-old award winning Green Business and custom roasting house. It specializes in Triple Certified, Organic, Fair Trade, and Smithsonian Shade Grown “Bird-Friendly” coffees from around the world. Reuter’s Triple Pundit called it “The World’s Most Sustainable Coffee.” Over the years Newsweek Magazine, The Wine Spectator, and Sunset Magazine have all added to the chorus singing praises to the remarkable cup quality of Caffe Ibis Coffee.

Porter was the first industrial beer, brewed for the laborers of England’s Industrial Revolution. Technological advances of the 18th century–such as the thermometer and hydrometer–allowed brewers to refine the brewing process. These changes allowed for brewers to create consistent batches of beer, and that beer was nearly always porter.

The addition of coffee to porter is an even more recent creation, with craft brewers of the past 30 years embracing the enhancement that coffee makes to the flavor and body of dark ales.

The coffee flavors in this ale pair exceptionally well with meaty entrees: drink this Imperial Porter with grilled steak, barbequed spare ribs, or portabella mushrooms sautéed with soy sauce. The toast and chocolate-like flavors of the dark malt complement sweet confections. Any dessert that you would take with coffee will be a fine accompaniment to this ale. We recommend tiramisu, hazelnut scones, and German chocolate cake.

If stored appropriately, this beer should stand up to the test of time. The roasted coffee and rich maltiness will mingle together and mellow with age; but at 7.5% alcohol by volume, we don’t recommend you cellar it for much more than a year.

The Cellar Reserve series of beers are unique, different even from other craft beers. Grand Teton Brewing Company’s Cellar Reserves are brewed with specialty hops and malts and unique strains of yeast. Most ales and lagers are produced in 2-4 weeks. However, up to 8 months are spent on each of the Cellar Reserve specialty brews. They are also bottle-conditioned, which produces natural carbonation that will blend and smooth the flavors with time. Proper aging of many of these bottles creates beers to be cherished.

Grand Teton Brewing Company will release three specialty brews in the Cellar Reserve line for 2011. The production quantity for each brew is very limited.

Wake Up Call Imperial Coffee Porter is available at select locations in California, Colorado, Idaho, Illinois, Kansas, Massachusetts, Minnesota, Missouri, Montana, Nevada, North Dakota, South Carolina, South Dakota, Washington, Wisconsin and Wyoming! Call the brewery at 1-888-899-1656 for information and availability on this exciting new product.

Grand Teton Brewing Company was founded in 1988 as the first modern “micro” brewery in the state of Wyoming. Today, Grand Teton Brewing Company is in the Brewer’s Association’s “Top 100 Craft Breweries in North America.” Their premium microbrews include the 9x gold-medal-winning Bitch Creek ESB, the 2009 Great American Beer Festival Gold Medal Winner (American Pale Ale) Sweetgrass APA and the favorites of the Yellowstone and Grand Teton National Parks; Old Faithful Ale (pale golden), Howling Wolf Weisse Bier (hefeweizen) and Teton Ale (amber.) From their production facility in Victor, Idaho, Grand Teton Brewing Company beers are hand-crafted from only the finest ingredients, including locally-grown grains and pure Teton mountain spring water.

Grand Teton Brewing Company is a green company utilizing environmentally conscious and sustainable practices whenever possible. Grand Teton Brewing Company is also the inventor of the modern glass growler, which is estimated to have saved over one billion bottles and cans from entering the ecosystem to date. Discriminating beer drinkers can find their favorite Grand Teton Brewing Company brews on tap and in bottles throughout California, Colorado, Idaho, Illinois, Kansas, Massachusetts, Minnesota, Missouri, Montana, Nevada, North Dakota, South Carolina, South Dakota, Washington, Wisconsin and Wyoming.

Grand Teton Wake Up Call Imperial Coffee Porter just released

[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]

(Victor, ID) – Grand Teton Brewing Company, known throughout the West for their exceptional craft brews, will celebrate the release of Wake Up Call Imperial Coffee Porter at their pub in Victor, Idaho on Friday, August 26. Wake Up Call is the autumnal brew in their 2011 “Cellar Reserve” series of specialty beers.

Wake Up Call Imperial Coffee Porter has a distinct and robust coffee flavor that blends harmoniously with the roasted malts. Caramel, chocolate, and black malts give this ale its dark color and overtones of caramel and a cocoa-like sweetness. Only very gently hopped, the addition of coffee shines through, providing a delicious accent to this brew.

Grand Teton Brewing Company used well over a pound per barrel of Triple Certified Espresso beans from Caffe Ibis Coffee Roasting Company in Logan, Utah. This specialty dark roast has caramel sweetness with hints of dark chocolate and nuts and a smooth clean finish. While the focus has been on finding the perfect mate for this seasonal porter, it is no coincidence that the choice of beans also supports social justice and sustainable agriculture.

Caffe Ibis is a locally owned and operated 35-year-old award winning Green Business and custom roasting house. It specializes in Triple Certified, Organic, Fair Trade, and Smithsonian Shade Grown “Bird-Friendly” coffees from around the world. Reuter’s Triple Pundit called it “The World’s Most Sustainable Coffee.” Over the years Newsweek Magazine, The Wine Spectator, and Sunset Magazine have all added to the chorus singing praises to the remarkable cup quality of Caffe Ibis Coffee.

Porter was the first industrial beer, brewed for the laborers of England’s Industrial Revolution. Technological advances of the 18th century–such as the thermometer and hydrometer–allowed brewers to refine the brewing process. These changes allowed for brewers to create consistent batches of beer, and that beer was nearly always porter.

The addition of coffee to porter is an even more recent creation, with craft brewers of the past 30 years embracing the enhancement that coffee makes to the flavor and body of dark ales.

The coffee flavors in this ale pair exceptionally well with meaty entrees: drink this Imperial Porter with grilled steak, barbequed spare ribs, or portabella mushrooms sautéed with soy sauce. The toast and chocolate-like flavors of the dark malt complement sweet confections. Any dessert that you would take with coffee will be a fine accompaniment to this ale. We recommend tiramisu, hazelnut scones, and German chocolate cake.

If stored appropriately, this beer should stand up to the test of time. The roasted coffee and rich maltiness will mingle together and mellow with age; but at 7.5% alcohol by volume, we don’t recommend you cellar it for much more than a year.

The Cellar Reserve series of beers are unique, different even from other craft beers. Grand Teton Brewing Company’s Cellar Reserves are brewed with specialty hops and malts and unique strains of yeast. Most ales and lagers are produced in 2-4 weeks. However, up to 8 months are spent on each of the Cellar Reserve specialty brews. They are also bottle-conditioned, which produces natural carbonation that will blend and smooth the flavors with time. Proper aging of many of these bottles creates beers to be cherished.

Grand Teton Brewing Company will release three specialty brews in the Cellar Reserve line for 2011. The production quantity for each brew is very limited.

Wake Up Call Imperial Coffee Porter is available at select locations in California, Colorado, Idaho, Illinois, Kansas, Massachusetts, Minnesota, Missouri, Montana, Nevada, North Dakota, South Carolina, South Dakota, Washington, Wisconsin and Wyoming! Call the brewery at 1-888-899-1656 for information and availability on this exciting new product.

Grand Teton Brewing Company was founded in 1988 as the first modern “micro” brewery in the state of Wyoming. Today, Grand Teton Brewing Company is in the Brewer’s Association’s “Top 100 Craft Breweries in North America.” Their premium microbrews include the 9x gold-medal-winning Bitch Creek ESB, the 2009 Great American Beer Festival Gold Medal Winner (American Pale Ale) Sweetgrass APA and the favorites of the Yellowstone and Grand Teton National Parks; Old Faithful Ale (pale golden), Howling Wolf Weisse Bier (hefeweizen) and Teton Ale (amber.) From their production facility in Victor, Idaho, Grand Teton Brewing Company beers are hand-crafted from only the finest ingredients, including locally-grown grains and pure Teton mountain spring water.

Grand Teton Brewing Company is a green company utilizing environmentally conscious and sustainable practices whenever possible. Grand Teton Brewing Company is also the inventor of the modern glass growler, which is estimated to have saved over one billion bottles and cans from entering the ecosystem to date. Discriminating beer drinkers can find their favorite Grand Teton Brewing Company brews on tap and in bottles throughout California, Colorado, Idaho, Illinois, Kansas, Massachusetts, Minnesota, Missouri, Montana, Nevada, North Dakota, South Carolina, South Dakota, Washington, Wisconsin and Wyoming.

Grand Teton Wake Up Call Imperial Coffee Porter just released

[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]

(Seattle, WA) – SBS Imports and the Seattle Beer Collective are pleased to announce the second annual edition of Cider Summit Seattle. The event will be on Saturday, September 10, 2011 from 11am-7pm at Discovery Center Park in South Lake Union near Westlake & Denny Way.

Last year’s inaugural Cider Summit was the area’s largest-ever tasting of artisanal ciders with over 50 elegantly crafted products from Washington, Oregon, British Columbia, California, England, and France. “We received an enthusiastic response from both the producers and attendees,” noted SBC’s Ian Roberts. “We are very excited to be back for year two and reach an even wider audience of cider enthusiasts.”

The owners and cidermakers will be on hand to inform and guide guests through the samplings which will be available in 3-ounce and 6-ounce portions. Each featured cider is made from 100% pressed apples (or pears) and is made without concentrates or other additives. In addition to the superb range of ciders, the event will feature food from Brave Horse Tavern,ongoing demonstrations of apple pressing courtesy of Ryan’s Juice, live music, and even bottle sales to go.

“We believe we’ve created a unique event,” added event co-founder Alan Shapiro of SBS Imports. “The cider selection will be even more diverse this year and the vast majority will be available to taste at $2.00. It should be a great opportunity for attendees to sample many of the best ciders available in the United States if not the world.”

Tickets are $20 in advance and $25 (cash only) at the door and are available online via Brown Paper tickets and at many of the area’s leading bottle shops. Admission includes a tasting glass and 10 drink tickets. From 11a-12n arriving guests will receive 2 additional “happy hour” tickets. Additional drink tickets will be available for sale onsite at $2 per ticket. The event is 21 and over only. Dogs will be allowed on event grounds. For more information including a list of participating ciders please visit www.cidersummitnw.com.

Cider Summit Seattle benefits Northwest Cider Association (www.nwcider.org) and The Institute for Myeloma & Bone Cancer Research (www.imbcr.org). The Northwest Cider Association promotes awareness of artisan produced ciders among the general public and fosters cooperation within the industry for all producers. IMBCR is one of the world’s leading independent research organizations developing effective therapies to increase the quality of life and longevity of myeloma patients. Cider Summit sponsors include Brave Horse Tavern, Click Distributing, Seattle Weekly, and KMTT.

Cider Summit Seattle takes place on September 10th

[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]

(Portland, OR) – Fresh hop beer season is almost here.

Not one, not two, but three fresh hop beers from super regional breweries were approved this week. Fresh hop beers are a welcome addition to what is a fall season already jam-packed with traditional seasonals like pumpkin ales and Oktoberfest beers. Expect to start seeing them roll out early-mid September as some brewers are reporting having harvested their hops already.

Beer descriptions…

Deschutes Fresh Hop Mirror Pond Pale Ale

This noble, fresh hop version of our classic American Pale Ale arose from a single plot of heirloom Cascade hops, revived by our brewers from the original rootstock developed at Oregon State University, grown by Goshie Farms in Oregon. This very limited release is just for you. (Bond Street Series / 22 oz).

New Belgium Fresh Hop IPA

Fresh picking for some lip lickings, this beauty of a beer boasts a fresh crop of Cascade, Centennial and Amarillo hops. We’re talking from vine to brew within 24 hours fresh. Citrusy, soft fruit tones. Fresh hop IPA. (Lips of Faith Series / 22 oz).

Sierra Nevada Homegrown Ale

Here in the sun-drenched fields of California’s North Valley, the black soil is rich with promise. In winter, rows of barley seed are laid in the freshly tilled dirt. In spring, trellises are set for hops. From our fields comes a remarkable homegrown ale, made with organic wet hops and barley grown at our brewery here in Chico and one of the few estate-made ales produced anywhere in the world!

This Estate Ale is rish with the flavors of the valley – featuring hops with earthy, grapefruit-like flavors and layered spicy aromas and barley with mild sweetness and smooth, toasted flavors. Together, these crops grow alongside the brewery to make a truly unique brew. (2011 edition / 750ml).

Deschutes, New Belgium and Sierra Nevada’s fresh hop beers approved

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(Fort Collins, CO) – When branding a beer after a culture with which you are not familiar goes horribly wrong…

When I posted the label and press release for Funkwerks Māori King Imperial Saison on August 8th, I did so without a second thought, being completely unfamiliar with the history of these indigenous people. Apparently, Funkwerks wasn’t familiar with them enough either…

According to Wikipedia, “The arrival of Europeans to New Zealand starting from the 17th century brought enormous change to the Māori way of life. Māori people gradually adopted many aspects of Western society and culture. Initial relations between Māori and Europeans were largely amicable, and with the signing of the Treaty of Waitangi in 1840 the two cultures coexisted as part of a new British colony. However, rising tensions over disputed land sales led to conflict in the 1860s. Social upheaval, decades of conflict and epidemics of disease took a devastating toll on the Māori population. But by the start of the 20th century the Māori population had begun to recover, and efforts were made to increase their standing in wider New Zealand society. A marked Māori cultural revival gathered pace in the 1960s and is continuing.”

Within the last 24 hours, news has spread across New Zealand media outlets and Māori news websites about the beer’s existence and the Māori’s contention with use of their culture in the beer’s branding.

In short, they are outraged.

Over the past fifteen hours, Funkwerks’ Facebook page has been flooded with criticism. The image that I uploaded to Flickr gives you an idea of how many posts have been made on the FB page during that time. [Note: the original on my computer is 29,000px in height.]

As part of a formal statement to the Māori people, Funkwerks Co-Owner/Brewer, Gordon Schuck, writes, “There is a saying, the road to hell is paved with good intentions. The Maori King name was meant as homage to the Maori people and their fight to have their own leaders. I don’t know the entire history of the Maori people but if it’s anything like the Native Americans, I’m sure they’ve gotten the short end of the stick. I’m very sympathetic to native people. My fiancé is part Native American. I never meant this name to be construed as an insult and for that I am deeply sorry.”

The brewery has not yet given an indication that it will change the branding for Māori King.

Māori people fuming over Funkwerks beer

[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]