Boston Beer Co. debuts new seasonal beer
Spring has come to Samuel Adams. The world’s most successful craft brewery is launching a new seasonal brew, Noble Pils.
The beer earned the right to don a Sam Adams label after it won last year’s Beer Lover’s Choice award.
According to the company, “Samuel Adams Noble Pils is one of the only brews made with all five Noble hops from the world’s growing regions. its bright flavor and lively, citrus hop character reminds us that the warm days of spring are just a few weeks away.”
It will be available in stores starting in mid-January.