(San Diego, CA) – Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4th 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen.
International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize craft beer’s social voice.
#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is opportunity for breweries, bloggers, businesses and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend!
Tips on How to Take Part:
1. Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex: An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at http://www.ratebeer.com.
2. On August 4th, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd or any other social media site.
3. See what other people are saying by searching “#IPADay” on Google, search.twitter.com, et cetera…
4. Track down your favorite IPA’s, ones you’ve been meaning to try, and ones you’ve never heard of; share them with friends and share your thoughts with the world.
5. Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.
About International #IPADAY
Founded in 2011 by beer evangelists and social media personalities Ashley V Routson and Ryan A Ross, International #IPADay is the largest grassroots social media-based celebration of craft beer. The goal of #IPADay is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere.
For more information on events or how you can support #IPADay, visit http://ipaday.eventbrite.com
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(Bend, OR) – Deschutes Brewery, the 6th largest craft brewery in the nation, has released new packaging and label designs for four of its year-round brands. The new designs use original label artwork to highlight the landmarks around the region and places brew names in a banner for heightened readability. This new packaging design was tested last year on the brewery’s seasonals, Twilight Summer Ale and Red Chair Northwest Pale Ale, contributing to early sell-out of both brands.
“This project is really an evolution of our existing labels,” said Mark Hegedus, director of sales and marketing for the brewery. “It retains brand recognition, while also positioning our products better at the retail level. We were pleased with the response to our test labeling and packaging last year, which is why we have extended the redesign to our year-round brands.”
Deschutes Brewery’s distinctive oval shape was carried into the new designs, but it features a smaller border, allowing a larger window for highlighting each brand’s striking artwork. The brand name for each respective beer now stands out in a banner across the bottom of the oval window, rather than wrapping around the exterior of the oval, making it easier to read.
New labeling and packaging is currently rolling off of the bottling line for Mirror Pond Pale Ale, Black Butte Porter, Inversion IPA and Obsidian Stout. The new design template will soon carry forward to Green Lakes Organic Ale and future brands.
Deschutes Brewery’s last packaging overhaul was back in 2004, with some minor design changes in 2007, so they are very excited for this new packaging to hit the shelves in their 17 state distribution network. New artwork can be viewed online at http://www.flickr.com/photos/deschutesbrewery/.
About Deschutes Brewery
Located on the banks of the Deschutes River in beautiful Bend, Oregon, Deschutes Brewery is in the business of daring people to expect more from their beer. That’s why we started off back in 1988, selling Black Butte Porter at a time when others were sure a dark beer would never catch on. Our brewers love to buck convention, especially if it makes someone nervous. For us, however, the highest praise is a raised glass and a toast of “Bravely Done!” For more information about Deschutes Brewery and its courageously crafted beers, please visit www.DeschutesBrewery.com, on Facebook at www.facebook.com/Deschutes.Brewery or on Twitter at www.twitter.com/DeschutesBeer.
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(Phillipsburg, NJ) – Craft-beer wholesaler Hunterdon Distributors has signed an agreement with Caldera Brewing Company from Ashland, Oregon. Consumers can expect to find a sampling of their products throughout New Jersey by the end of summer 2011.
Caldera Brewing Company was founded in 1996 and was a draft-only operation until 2005 when they became the first craft brewery in Oregon to brew and can their own beer. The brewery, located in Oregon’s Rogue Valley, is revered among craft beer enthusiasts for their dedication to using strictly whole-flower hops for their entire line-up of ales and lagers. In addition, their ten-barrel brew house ensures that only small-batch, high-quality beers are produced each and every time.
Caldera products are currently distributed in eleven U.S. States with East coast representation in Pennsylvania, Maryland, Delaware, Virginia and the District of Columbia. Products scheduled to be released in New Jersey will include three of their year-round beers: Pale Ale, India Pale Ale and Ashland Amber Ale.
This is the third brewery that Hunterdon will be representing from Oregon – a state known for its abundance of exceptional craft breweries and award-winning beers. Hunterdon is proud to be adding yet another top-notch craft brewery to their portfolio.
About Hunterdon Distributors
Hunterdon Distributors was founded in 1996 and has grown steadily over the years into a company with sixty full-time employees. Hunterdon has raised the bar for craft beverage availability and selection in the state by providing the most diverse and sought-after portfolio the market has to offer. The company currently represents over fifty domestic craft brands, hundreds of imports and a unique line of micro-distilled spirits, sakes and meads. Owners Mike Short and Dave Masterson continue to focus on bringing quality products to the New Jersey consumer.
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(Denver, CO) – Breckenridge Brewery of Colorado, LLC, announces momentous production growth of 39% in the first half of 2011 over the same period last year. Production of all brands is up – across main line, seasonal and small batch offerings.
Outstanding performers (based on year over year barrels through June) are:
SummerBright – up 118%
Agave Wheat – up 88%
Vanilla Porter – up 78%
Sampler Packs – up 59%
Lucky U – up 76%
471 IPA – up 67%
“We’ve invested more than ever in sales, production, and marketing in the last 18 months, and we’re seeing real results” says Todd Usry, Brewery Director and Brewmaster. “We expanded in the northeast this year, but we’re growing our existing markets as well.”
“We’ve seen a 35% increase in sales in Denver this year…that’s on top of double-digit growth in 2010,” says Scott Whitley, President of Coors Distributing Company, Breckenridge’s distributor for Denver, Colorado and surrounding areas. “Breckenridge will continue to grow this year, and its well-balanced portfolio of beers positions the brewery to keep growing at a steady pace for a long, long time. We are excited to have Breckenridge in our portfolio and to represent Breckenridge’s brands in its home market.”
Other traditionally strong markets for the brewery, like Texas, Ohio, and Illinois, are up over 50%. Todd Thibault, Director of Marketing for the brewery, has focused the marketing strategy on organic growth as much as new market growth. “Our recent series of short spoof commercials [found by searching “Breckenridge Brewery pokes fun” on www.youtube.com] were a ton of fun and got some attention. Those ads tied in nicely with our growing social media efforts, which are certainly contributing to our organic growth.”
The L. Knife and Sons Companies distribute into Breckenridge Brewery’s recently added northeast territory. “We are excited to be partnering with the Breckenridge team,” says Michael Brazel, Vice President of Sales and Marketing for The L. Knife and Sons Companies. “From the outset, the level of commitment and cooperation from the brewery has been as solid as we’ve experienced. As a result, our retail execution and sales results have exceeded our ambitious expectations. With that said, we still feel there remain enormous opportunities ahead for continued growth.”
To help manage its growth, the brewery is investing in infrastructure this summer and fall.
In partnership with Wynkoop Brewing Company, Breckenridge Brewery purchased the first automated canning line from Wild Goose Engineering of Boulder, Colorado. The new line, the first of its kind from a U.S. manufacturer, will dramatically boost the production of canned beer for both companies. Within weeks Breckenridge Brewery will begin shipping Avalanche Ale, Lucky U, and SummerBright cans in volume. On the horizon is a boost in availability of Wynkoop’s Rail Yard Ale and Silverback Pale Ale in cans.
Two new 300-barrel fermenters are scheduled to be installed later this month. An additional three 300-barrel fermenters are scheduled to be installed in October. The additional capacity, along with a ramped-up 7-day-a-week brewing schedule, will add 37,500 barrels to Breckenridge Brewery’s production capability.
“With these additions to our brewery, we can keep growing at an accelerated rate and still meet demand in our markets,” says Usry.
Breckenridge Brewery was founded in 1990 in Breckenridge, Colorado. In the past two decades Breckenridge Brewery has grown from a small 3,000-barrels-a-year brewpub to one of the most successful craft beer and restaurant companies in the nation. It now handcrafts well over 30,000 barrels of fresh beer annually and owns and operates five brewpubs and ales houses in the state of Colorado.
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(Juneau, AK) – Alaskan Brewing celebrated 25 years of independent brewing in Juneau, Alaska this Independence Day, and company managers stress they have every intention of continuing this tradition for many anniversaries to come.
Despite claims in a July 6 special edition of the Craft Brew News (CBN) that an acquisition deal was being discussed between North American Breweries (NAB) and Alaskan, the brewery unequivocally assures its many loyal customers that Alaskan is not in negotiations, nor do they plan to enter into negotiations with NAB or any other entity.
“We have no earthly clue where this rumor came from,” says Alaskan co-Founder Marcy Larson. “At first we thought it was a joke, that maybe someone had hacked into the CBN.”
The CBN also referenced Alaskan’s slower volume growth among other top 20 craft brewers, which Alaskan explains was the result of consciously limited distribution and a planned pricing decision.
“We have not engaged in the price wars or rapid expansion of other craft brewers and we have remained profitable,” said Brewery co-Founder Geoff Larson. “Over the last ten years, the price of oil, a cup of coffee and nearly everything else has gone up. Even the price of mass-produced beer has gone up, yet craft beer pricing remains at levels lower than those of a decade ago. In 2010, we chose a sustainable pricing strategy over the volume chase and are happy with where we ended up. We are proud to say that our growth has allowed us to issue profit sharing to our employees and investors for the last 15 years running and we are investing in state of the art brewing technology to help us remain a sustainable, profitable and independent brewery in Alaska for years to come.”
As a celebration of their 25th year of operation in Juneau, Alaskan is releasing a limited-edition Russian imperial stout brewed with alder-smoked malt, birch syrup and fireweed honey from Alaska. Named for the local mining history and the unique challenges of brewing award-winning craft beer from a remote Alaska town, Alaskan Perseverance Ale releases this September.
About Alaskan Brewing Co.
Alaskan Brewing Co. has been making award-winning beer in Juneau, Alaska, since 1986. The Alaskan Brew Crew bottles the unique character of the Last Frontier with historic recipes, local ingredients and glacier-fed water. Alaskan Brewing handcrafts Amber, Pale, White, IPA, Stout, Smoked Porter, Winter Ale, Summer Ale and a variety of limited edition beers in the Alaskan Pilot Series. Visit www.alaskanbeer.com.
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(Portland, OR) – The Oregon Brewers Guild announced that Oregon’s breweries crafted 1,085,000 barrels (or roughly 270 million pints) of beer during 2010, a 3.5 percent increase from the previous year. Roughly 14.4 percent of the 2.7 million barrels of all beer – both bottled and draft – consumed in the state were made in Oregon. This is the highest for any state in the United States and was a 16 percent increase from 2009.
“Our industry made impressive gains in 2010 – especially in the amount of beer made in Oregon that was consumed in Oregon,” said Brian Butenschoen, Executive Director of the Oregon Brewers Guild. “The economic impact of the brewing industry is felt beyond just the breweries. A strong production year supports local businesses supplying the industry, including barley growers, hop farmers, yeast ranchers and glass producers.”
In addition, Oregon’s 81 brewing companies donated product and money equal to more than $1.23 million to local non-profits in 2010. Retail sales of Oregon-made beer sold in the state totaled approximately $235 million in 2010. In total, the brewing industry contributes $2.44 billion to the state’s economy. Despite overall weak employment figures for the year in Oregon, the state’s brewing companies added 200 jobs in 2010 and directly employed more than 4,900 people.
Portland, Oregon currently has 40 breweries within its city limits, more than any other city in the world. The state of Oregon has 91 brewing companies operating 121 brewing facilities in 50 cities.
About the Oregon Brewers Guild:
The Oregon Brewers Guild is Oregon’s non-profit trade association for the state’s independent breweries. The Guild, which receives no state funding, comprises 75 brewing companies, 40 associate or supplier members and more than 2,900 enthusiast members or S.N.O.B.s (Supporters
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Healdsburg Beer Company celebrates its third anniversary with the release of “The H Cubed” Anniversary Ale and reflects on over three years as a nano-brewery.
(Healdsburg, CA) – Healdsburg Beer Company is proud to announce the release of “The H Cubed” Anniversary Ale to celebrating its third successful year in business. “It’s basically a riff on a Belgian Tripel,” said founder and brewer Kevin McGee. “We’re going to release it in July, to coincide with the third anniversary of the final licensing of my garage as a commercial brewery.”
“The H Cubed” is made with organic pilsner malt and a few other grains, imported Saaz hops, a good measure of local honey and the brewery’s house yeast strain. “I generally don’t make many high alcohol beers, but I love Tripels and for the anniversary I wanted to do something a little different. I’ve also wanted to work some local honey into a beer for sometime,” McGee said.
Founded by wine industry executive and entrepreneur Kevin McGee in his garage, Healdsburg Beer Company, with annual production of under 1,000 gallons, is one of the earliest breweries of what has become a national nano-brewery movement. “The popularity of nano-brewing is really incredible. When I started the brewery in 2007, I was able to find Two Beers Brewing Co. and Schooner Exact in Seattle, Breaker Brewing in Pennsylvania, Heater Allen in Oregon and maybe one other outfit on the East Coast, but other than the legend of Sam Calagione at Dogfish Head in 1995 that was it. Homebrew forums had no shortage of homebrewers wanting to open tiny breweries, but everyone seemed to think it was impossible.” That has changed. “I get a pretty constant stream of emails and calls about starting a nano-brewery. It’s great to talk to people from all over the country with the passion to get involved in brewing on a scale like this. No one thinks its impossible any more and it’s feeding and being fed by the momentum and power of the craft beer culture. It’s a great time for beer.”
Nano-breweries are generally defined (by vague consensus) as very small production commercial breweries, often operated by people who maintain non-brewing day jobs and serving hyper-local markets. Nano-breweries have experienced remarkable popularity in the past two years, with an unofficial tally (maintained by nano-brewery Hess Brewing) listing over 60 licensed and operating nano-breweries in the United States and over 40 more in planning. New Hampshire has recently enacted a licensing category for nano-breweries and the Federal Alcohol Tax and Trade Bureau recognizes nano-breweries now and even has a FAQ entry for them.
A lawyer by trade and a graduate of the Executive Program at Stanford’s Graduate School of Business, McGee came to starting Healdsburg Beer Company as an extension of his day job in the wine industry. “I had been doing a good deal of business planning and strategy at the time and had already gone fairly far down the rabbit-hole of home brewing.” McGee said. “I inevitably came home and penciled out a business plan for a commercial brewery I could run in my garage. The next day I showed it to my boss, almost as a joke, and he took it seriously and we spent the better part of a day working through it. At the end of the day, we were both pretty excited and thought it was a good idea. I went home and talked to my wife and we decided to go for it. My daughter was only a few months old at the time, but the signal from the baby monitor reached the garage so I was good to go.”
Looking back, McGee makes it clear that, while fun, it has certainly been a great deal of work. “The threshold problem was that no one made nano-sized brewery equipment. You had to design your own brewhouse, go hire a welder to put it together, source components and learn to wire your control panel and also find creative ways to manage fermentation temperatures.” McGee says that was just the start. “Then – the important part – you had to make the whole thing work, and work reliably, to let you brew consistent, exceptional beer. With new recipes. I’ve had a lot of late nights.”
With regard to the beer, McGee counts himself lucky to have a secret weapon – his wife. “As a nano-brewery,” McGee continued, “if you screw up and make something that’s not good enough to sell, you just lost several weeks of production and probably an account. There really isn’t any room for error – you can’t make marginal beer.” McGee’s spouse, Katee Pendergast-McGee, a professional photographer with a strong background in design, has directed and produced all of the imagery and merchandise for the brewery and is an integral part of the recipe development. “She’s got this amazing palate and tastes everything we brew with an eye on ‘do more of this, less of that.’ I’ve tried to mess with her by throwing in other commercial beers from time to time and she’s never been fooled.” The partnership is working, apparently, as each of the brewery’s year round offerings have been awarded medals from the US Open Beer Championship. “We take the beer very seriously.” McGee said. “I believe that at my size I have no excuse to cut any corners. It can be pretty labor intensive.” Apparently the beer drinking public has caught on, and is literally drinking the brewery dry. “I used to keep a keg on tap in the brewery for family and friends who came by – not anymore. Presently, I can meet about 20% of the current demand. In 2010 we tripled what we did in 2009 and we are on pace to double those 2010 numbers this year.”
After more than three years of work and late nights, McGee still says he’d do it again. “It’s been a ton of work, but I’m extremely proud of what we’ve done and the beer we produce. We’ve had such a great reception from the locals and gotten a lot of love from the professional community as well. I feel really honored to be part of the craft brewing community, even if it is just a nano-part.”
About Healdsburg Beer Company.
Healdsburg Beer Company is an independent and family owned artisan brewery. The brewery produces limited quantities of artisan cask ales using only the finest ingredients in laboriously attended to small lots. Healdsburg Beer Company produces three year round offerings, “The Fitch Cask” California Golden Ale, “The Lytton Cask” Robust Porter and “The Alexander Cask” English-Style IPA, as well as a continuously evolving selection of seasonal releases. For more information, come visit us at www.HealdsburgBeerCompany.com.
[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]
(San Diego, CA) – After brewing the award-winning Red Trolley Ale for more than two decades, Karl Strauss Brewing Company is ready to unveil the beer’s turbo charged cousin—Off the Rails. Off the Rails is a double version of Red Trolley Ale with more malt, more hops, and more alcohol. This West Coast Imperial Red Ale is full of dark fruit flavors, toffee, and a smooth warming finish.
“Fans have loved Red Trolley since we first brewed it as our holiday beer 22 years ago,” says Paul Segura, Karl Strauss Brewmaster. “Off the Rails is an opportunity to take the flavors people love in Red Trolley and really push the limits by doubling the recipe.” Brewed with an impressive amount of caramel 60 and 80 malts, and a healthy dose of Willamette and Warrior hops, the finished beer has the same flavors as Red Trolley Ale, but with a more assertive and complex malt profile, and a warming increase in alcohol.
Small batches of Off the Rails have been brewed over the past two years for draft only and the response has been overwhelming. “Each time we brew this beer, our fans clamor for more. It’s really rewarding to be able to offer this beer in bottles for the first time,” says Segura. The company is bottling a very limited supply of 200 cases in 22oz bottles for release in early July. The bombers will be available across Southern California in select retail accounts. For more information visit www.karlstrauss.com. Share it. Cheers.
Off The Rails
Stats:
8.5% ABV
32 SRM
40 IBU
Bottle:
After brewing our award-winning Red Trolley Ale for more than two decades, we decided to raise the stakes. Why mess with a good thing? Because it’s that kind of dangerous thinking that leads to the next great beer. For this undertaking, we more than doubled our Red Trolley recipe with massive amounts of sweet caramel malts and earthy Willamette hops. Off The Rails has arrived: A West Coast Imperial Red Ale with rich toffee flavors, undertones of dark fruits, and a derailing hop character. If this is your first time off the rails, hang on with both hands.
About Karl Strauss Brewing Company
Karl Strauss Brewing Company is celebrating 22 years of brewing in San Diego. From humble roots, a big vision, and the desire to share handcrafted beer with America’s Finest, Karl Strauss has grown from one brewery restaurant to a local institution—brewing 34,000 barrels in 2010 and operating six successful brewery restaurants across Southern California. The company has not strayed from its pioneering roots with new releases like Big Barrel IIPA and Whistler Imperial Pils, while still capturing hearts and the 2010 WBC and GABF gold medals for long-time favorites like Red Trolley Ale. With distribution solely in California, Karl Strauss is ranked #44 on the list of the country’s top craft breweries. For more information visit us at http://www.karlstrauss.com/, facebook, twitter, or call the brewery at (858) 273-2739.
[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]
(Gorham, ME) – Sebago Brewing Company is pleased to announce the release of their Single Batch Series Beer, Fool’s Gold Ale on June 24th, 2011.
Fool’s Gold Ale is a California Common beer. This beer style (also known as a “steam” beer) dates back to the late 1800′s in California when refrigeration was a great luxury. The brewers back then had to improvise to cool the beer down, so shallow open fermenters were used to cool the beer creating an abundance of steam as the wort cooled. California common beers are fermented with a lager yeast at ale temperatures, which results in a very distinctive flavor profile that includes both ale and lager characteristics.
Fool’s Gold Ale (5.3% ABV) is a medium bodied, lightly fruity and effervescent beer made with Northern Brewer and Cascade hops. It is deep gold in color with a nice malty backbone which gives way to a clean hop finish. Fool’s Gold pairs well with grilled fish or chicken, light seafood fare, salads and pizza.
Samples of Fool’s Gold Ale are available to members of the press who would like to review this beer for their publications.
Fool’s Gold Ale is a limited release, available while supplies last on draft and in 22oz bombers to go at all Sebago locations and select bars and beer retailers throughout Maine.
About Sebago Brewing Company
Since its creation in 1998, Sebago Brewing Company has been brewing unique, high quality craft beers. Originally a single brewpub, Sebago has grown to include four brewpubs and to package beer distributed throughout New England. Sebago Brewing Company continues to tempt and arouse the palates of New England’s beer lovers. Sebago Brewing Company uses all American malt, hops and crisp water from Sebago Lake.
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(Fort Collins, CO) – New Belgium Brewing is pleased to announce it is breaking ground on a 16,000 sq. foot can line addition to its bottling hall. The new system, manufactured by KHS, will increase New Belgium’s canning volume capacity six fold.
“Cans have been a great addition to the packaging portfolio for us,” said New Belgium spokesperson, Bryan Simpson. “We first introduced Fat Tire cans in 2008 and we’ve since added Sunshine Wheat and Ranger IPA. Sales have been ahead of projection and we’re fortunate to be able to accommodate demand.”
New Belgium’s current can line features a 9-head filler with a capacity of 60 cans per minute while the new system will feature a 40-head filler capable of filling 360 cans per minute. The system can package both 12-oz and 16-oz cans.
The addition itself will be constructed just east of New Belgium’s current bottling facility on the brewery’s fifty-acre campus in Fort Collins, CO. The building process should run through the end of the year with first beer off the line some time in January. Neenan Company of Fort Collins is contracted for construction.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
[Disclaimer: Beernews.org is a leader in craft beer news and is the original source of this article. If you would like to check out more, please visit the original site. Thanks!]
