Breweries will continue buying each other
Heineken’s purchase of Mexican brewery FEMSA was the latest in a string of beermakers joining forces. The Wall Street Journal thinks this trend will continue, albeit on a smaller level.
Gone are the days of InBev’s $52 billion takeover of Anheuser-Busch, replaced by deals worth significantly less.
“The trend toward global consolidation is continuing and there is a significant amount more of it that will happen,” Benj Steinman, editor of Beer Marketer’s Insights, told the WSJ.
Companies seeking to buy include Diageo PLC, which owns Guinness, and Japanese brand Kirin. And, of course, us.