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New beer labels: Bud Light NFL Edition

§ August 7th, 2011 § Filed under News § Tagged , , Comments Off

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A bunch of labels have come through with NFL team logos on Bud Light cans…


The Associated Press reported last May:

Anheuser-Busch’s six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday.

The person — who is familiar with the negotiations but requested anonymity because the deal is confidential — said the amount is double what MillerCoors had paid for its last six-year contract. The Coors Light sponsorship ends after this season. [...]

Bud Light was a beer sponsor of the NFL from 1990 to 2001, though it also shared the sponsorship during that time with Miller. [...]

MillerCoors’ Coors Light sponsorship dates to 2002, which is when the NFL beer sponsorship became exclusive.

I didn’t see an approval yet for the reigning champs, the Green Bay Packers, but Vegas seems to be picking them and the New England Patriots to make the Super Bowl.

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New beer labels: Bud Light NFL Edition

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Horse sense? Clydesdales may be out of Super Bowl

§ January 29th, 2010 § Filed under News § Tagged , , , , , Comments Off

Before the Super Bowl — and sometimes during the game, if it’s a yawner — the biggest news often involves advertising. And why not? At roughly $2.8 million for a 30-second spot this year, Super Bowl commercials are easily the priciest on television.

For decades Anheuser-Busch — which claims category exclusivity for alcoholic beverages during the telecast until 2012, regardless of which network broadcasts the game — has spent more than $100 million promoting its brands during the Super Bowl. Many times, the famous Budweiser Clydesdales have entertained viewers in spots.

But maybe not this year. For Super Bowl XVIV,  reported the St. Louis Post-Dispatch on Wednesday, A-B will run nine ads and none will feature the horses. Though the firm ”remains a big spender on Super Bowl ads, buying up five precious, pricey ad minutes” during the game, the Clydesdales “for the first time in at least eight Super Bowls” will be absent. It’s reported the ads will focus on humor, and none of the horses can tell a joke like, say, departed Tonight Show host Conan O’Brien.

Believe it or not, the initial decision not to use the horses came down to focus-group testing. A Clydesdale spot was produced, according to A-B InBev VP/Marketing Keith Levy, but it sounds like consumers weren’t impressed.

But then A-B seemed to change heart after the news was announced. The company is releasing a Clydesdale ad today on its Facebook page to gauge reaction and perhaps it might be used in the big game . Stay tuned.