§ February 6th, 2012 § Filed under News § Tagged featured, Front Page Comments Off
(Escondido, CA) – Stone Brewing may not have spent $3.5 million on a Super Bowl ad this year though the company got its money’s worth using social media.
On Friday, the individual running the Stone Brewing Facebook page sent out this status update:
MILLIONS of dollars will be spent this Sunday on fizzy yellow commercials that tell you how to think and what to drink. While you laugh along at the funny jokes, take mental note of how the focus is on anything but how depressing their “beer” tastes, and pat yourself on the back for righteously choosing to support independent craft breweries instead.
Few things rally the craft beer contingent more than anti-Big Beer statements and this one took off.
On Facebook, the status update got over 2,800 likes, 700 shares and 200 comments. To put that into perspective, Sierra Nevada’s Facebook announcement that it would be building in North Carolina got 825 likes, 250 shares and 115 comments.
The comment also scored big with the Reddit beer community where it grabbed over 1,500 points and nearly 300 comments. It was the most popular item ever shared with that community by far.
§ February 6th, 2012 § Filed under News § Tagged featured Comments Off
(Indianapolis, IN) – Those results according to participants in USA Today’s annual Admeter…
During and after the Super Bowl you’ll be able to view, rate and share Super Bowl ads with your friends on Facebook. Think of it as a BIG water cooler conversation about the ads that air during Super Bowl XLVI where you and your friends get to decide which ad is the best. Voting starts at Super Bowl kickoff – Sunday, February 5 at 6:30 pm EST/3:30 pm PST. Voting ends on Tuesday, February 7 at 6:00 pm EST/3:00 pm PST.
USA Today teamed up with Facebook to collect votes and, though the voting isn’t over, the preliminary results are in.
Anheuser-Busch was the exclusive advertiser for beer so here are the results for AB ads.
Bud Light Weego – 4.40 – #1
Budweiser Prohibition – 3.33 – #21
Budweiser Eternal Optimism – 3.13 – #33
Bud Light Platinum Factory – 2.18 – #49
Bud Light Platinum Work – 2.10 – #51
Those last two ranked close to last out of 54 ads while Weego took the top spot. A lot of the pregame buzz was around the Bud Light Platinum launch though and these ads didn’t resonate with the Admeter audience.
The Platinum ads did contain a call to action for Twitter users, a #makeitplatinum hashtag that trended at one point. Beer geeks used the hashtag as a vehicle to hurl slurs against the Bud brand. The wider audience didn’t respond much more positively according to sentiment analysis at Tweetfeel on Sunday night. A sample of tweets showed sentiment around the Platinum campaign to be 75% negative. Sentiment around Weego, on the other hand, was nearly 100% positive.
On Facebook, Bud Light Platinum extended the conversation by showing the Admeter scores prominently. An app bringing in Twitter comments including the #makeitplatinum hashtag featured tweets like, “@MustLoveBeer: Skip the #makeitplatinum & have a real beer #makeitcraft.”
Anheuser-Busch File Photo
§ February 6th, 2012 § Filed under News § Tagged featured Comments Off
(Williamsport, PA) – After Bavarian Barbarian Brewing announced its permanent closure on Saturday afternoon, members of the brewing community contacted brewery chief, Mike Hiller. Hiller didn’t like some of the correspondence that came in…
—
I just announced the loss of my brewery, Bavarian Barbarian, yesterday. I don’t wish to discuss what happened, so please don’t ask. As you might imagine it has been a very difficult couple of days as I have lost my company, the respect of everyone I’ve disappointed, an awful lot of money and everything else I’ve worked extremely hard for over the last four years.
I have received condolences and offers of help from many of my brewing friends here in Pennsylvania and I greatly appreciate it.
However, I have also been contacted by several people whom I have never met asking for my equipment and to advise them with the details of my company’s demise.
I find this to be extremely distasteful, rude and completely disrespectful. It would never occur to me to treat a man (especially a man I’ve never met) who has just lost everything as an opportunity either for cheap equipment or a free lesson in what not to do in business management. I’m not easily shocked by anything at all, but I can tell you that I’m disturbed by some people who think it’s perfectly fine to contact me in an attempt to pick over the carcass of my lost company.
Please do not contact me. I will not sell you my equipment and I will not take the time to teach any lessons while I am closing my company.
§ February 5th, 2012 § Filed under News Comments Off
Plenty of reporters in the past week have covered the glitz and swank of the Super Bowl's nighttime scene -- the Playboy and ESPN bashes, for instance, and the celebrity parties and club-hopping. But since the only reason I'm ever awake at 1 a.m. is to cuddle my sleep-averse infant son, I decided to cover the other end of the day: the dawn.
§ February 5th, 2012 § Filed under News Comments Off
ORGANISERS of the eighth Pendle Beer Festival are raising a toast to the thousands of real ale drinkers who made it the best yet.
§ February 5th, 2012 § Filed under News Comments Off
There's a hidden corner of the City by the Bay where rusted cranes used to build WWII battleships loom over dilapidated artist studios, where working-class fishermen bob up against first-class ocean liners docked for repair.
§ February 5th, 2012 § Filed under News Comments Off
ADVANCE FOR MONDAY, FEB. 6- In a photo from Jan. 26, 2012, Kaleb Longworth, assistant brewer/distiller, uses a saccharometer to check the percentage of sugar in wort at the Northern United Brewing Company on Old Mission Peninsula in Traverse City, Mich.
§ February 5th, 2012 § Filed under News Comments Off
His family poured almost $500,000 into the old railroad depot off Eighth Street in Traverse City, and in February he'll open the Filling Station Microbrewery.
about 3 hours ago
