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Abita Brewing cans debut on Monday

§ February 2nd, 2012 § Filed under News § Tagged featured, Front Page Comments Off

Press Release:

(New Orleans, LA) The Abita Brewing Company is pleased to announce the debut of three of its flagship brews in cans: Amber, Purple Haze® and Jockamo I.P.A.®. The Abita cans will appear in stores, restaurants and bars in the New Orleans area Monday, February 6 and with wider distribution across the region and the nation to follow.

Consumers can get a sneak peek at the new Abita cans at a Pub Crawl scheduled for Friday, February 3 at 6P.M. in New Orleans. Participation in the Pub Crawl is free, but registration is required. Abita fans can get all the details and pre-register online at abita.com

Abita Goes Where You Go

“We’re very excited about this launch. Now our customers can take Abita to the places we love in Louisiana where glass might not be convenient or allowed…parades, fishing, tubing, golfing or the beach,” said David Blossman, Abita Brewing Company President . “We’ve made it even easier to bring Abita to the party, wherever it’s happening.”

“For many years people associated craft beer with glass bottles only, but the perception and the technology of the aluminum beverage can has really changed. We feel confident that today’s cans are a quality solution that will preserve and protect the flavor of Abita,” said Blossman.

The new Abita cans will be coated with a special water-based lining to protect and preserve the great taste of the beer. This lining insulates the beer from the can’s interior surface. Canning also limits exposure to UV light and oxygen, two elements that can damage the taste of beer.

Abita will continue packaging in glass just as they have since they began brewing in 1986.

About The Abita Brewing Company

The Abita Brewing Company was founded in Abita Springs, Louisiana in 1986 and is the
oldest and largest craft brewer in the southeast. Abita is the 30th largest commercial brewer by production volume in the nation and the 17th largest craft brewer in the United States. Sales for the brewery were 125,400 barrels last year.

Abita Brewing Company produces seven flagship brews year-round: Abita Amber, Golden, Light, Turbodog®, Purple Haze®, Jockamo I.P.A.® and Restoration Pale Ale®. Abita also offers five seasonal beers, three Harvest brews, three Big Beers and a draft-only series of Select beers.

Editor Disclaimer: Beers sometimes appear before the date stated in the press release sent from the brewery. Don’t shoot me. Just the messenger. Thanks!

Positive Contact: Dogfish Head, Deltron3030 member collaborate on beer and cider hybrid

§ February 2nd, 2012 § Filed under News § Tagged featured, Front Page Comments Off

Press Release:

(Milton, DE) – Dogfish Head Craft Brewery and Deltron 3030′s Dan the Automator have teamed up to create Positive Contact, a hybrid of beer and cider based on Dan’s favorite ingredients and Dogfish Head’s innovative brewing practices.

Deltron 3030 is an adventurous hip-hop collaboration between Dan and Del the Funkee Homosapien. Deltron’s self-titled debut album, released in 2000, was an instant classic and is included on many hip-hop best-of lists. It got an 8/10 rating on NME, which called it “a crazed sci-fi journey to Planet B.S. that takes myriad detours around the galaxy. The most purely enjoyable hip-hop album of 2000.”

Over a decade in the making, the new Deltron 3030 album is set to drop this spring, and Positive Contact was brewed to celebrate the release.

Named after a key track on the first album, Positive Contact is a 9% ABV hybrid of beer and cider brewed with wood-pressed Fuji apples, roasted farro, a handful of cayenne peppers and a late dose of fresh cilantro. This sweet-and-sour Belgian-ish brew is a light straw color with fruity, cider-like notes. The cayenne and alcohol give it a warming finish.

The beer will be released in a dynamic box set of six 750-ml champagne bottles, with a 10-inch vinyl EP of four new Deltron 3030 remixes created exclusively for this project, and a list of Deltron 3030-inspired recipes from a small group of renowned chefs (see below). Invite some friends over, rock the album, drink the beer and whip up a multi-course meal. It’s a house party in a box.

Positive Contact box sets will be released in May throughout Dogfish Head’s distribution network, in accordance with local and state laws. Stay tuned.