As part of the shift, Publicis Groupe’s Razorfish has lost creative and digital-media duties. Digital and creative for Coors brands will now move to a new multiagency group at WPP. For the Miller Lite brand, the brewer has picked Saatchi & Saatchi as lead creative shop, after giving it a tryout in January. Digitas, however, keeps Miller Lite digital-creative and -media duties.
via Advertising Age.
Press Release:
Newcastle Brown Ale today announced the nationwide release of its Limited Edition beer, Newcastle Summer Ale. On shelves now for a limited time, Summer Ale is a light golden ale with a crisp citrus aroma and a dry, hoppy finish.
“In the spirit of Newcastle’s recent commitment to No Bollocks, and our pledge to tell it like it is, I will simply say: Summer Ale is a refreshing, delicious beer meant to be enjoyed in the summer, when it’s hot outside. We hope you buy a lot of it,” said Charles van Es, brand director, Newcastle Brown Ale.
Brewed with Optic malts and Styrian Golding and Challenger hops, Newcastle Summer Ale has an alcohol by volume (ABV) of 4.4 percent with 26 International Bittering Units (IBUs). The beer is brewed in partnership with the historic Caledonian Brewery.
Newcastle Summer Ale is available nationwide from May 2012 through July 2012 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Summer Ale will also be available on draught at pubs in select markets.
About Newcastle Brown Ale
A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy hardworking Geordie thirst in the town of Newcastle, England. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com or on Facebook at https://www.facebook.com/newcastle.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi MagicTM application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com or on Facebook at https://www.facebook.com/Heineken.
Here is today’s reminder that some of you are old. Blur’s Song 2 was released 15 years ago.
The Blur bassist is extending his farm business by making it into a brewery, although there is no notice of when the brew will be ready to drink. [...] The bassist is no stranger to venturing into the food and drink world, having been a cheesemaker for a number of years, and has now created his own brewery.
via The Drinks Business.
Press Release:
(St. Louis, MO) – Demand for Bud Light Platinum, the newest addition to the Bud Light megabrand, is outpacing expectations. In response, Anheuser-Busch is expanding production of Bud Light Platinum to three breweries. Brewing has already begun in A-B’s St. Louis and Columbus, Ohio, breweries, with its Ft. Collins, Colo., brewery set to follow suit in June.
“We’re optimistic we have a winner on our hands with Bud Light Platinum,” said Luiz Edmond, zone president, North America, Anheuser-Busch. “Trial and repeat purchases have been tremendous since the first ads aired during the Super Bowl, and while supplies were tight in the first few months, having to double the number breweries producing Bud Light Platinum is a great problem to have.”
Bud Light Platinum will continue to be brewed at Anheuser-Busch’s Baldwinsville, N.Y., Cartersville, Ga., and Los Angeles breweries in addition to the three new locations, placing Bud Light Platinum production in half of Anheuser-Busch’s 12 U.S. breweries.
Based on IRI Symphony data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005. Within two weeks of launch, Bud Light Platinum reached more than 90 percent distribution and through April 1, 2012, claimed a 1.4 percent market share.
Bud Light Platinum is available nationwide in cobalt blue 12-ounce glass bottles in six- and 12-packs.
About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
Press Release:
(St. Louis, MO) – Demand for Bud Light Platinum, the newest addition to the Bud Light megabrand, is outpacing expectations. In response, Anheuser-Busch is expanding production of Bud Light Platinum to three breweries. Brewing has already begun in A-B’s St. Louis and Columbus, Ohio, breweries, with its Ft. Collins, Colo., brewery set to follow suit in June.
“We’re optimistic we have a winner on our hands with Bud Light Platinum,” said Luiz Edmond, zone president, North America, Anheuser-Busch. “Trial and repeat purchases have been tremendous since the first ads aired during the Super Bowl, and while supplies were tight in the first few months, having to double the number breweries producing Bud Light Platinum is a great problem to have.”
Bud Light Platinum will continue to be brewed at Anheuser-Busch’s Baldwinsville, N.Y., Cartersville, Ga., and Los Angeles breweries in addition to the three new locations, placing Bud Light Platinum production in half of Anheuser-Busch’s 12 U.S. breweries.
Based on IRI Symphony data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005. Within two weeks of launch, Bud Light Platinum reached more than 90 percent distribution and through April 1, 2012, claimed a 1.4 percent market share.
Bud Light Platinum is available nationwide in cobalt blue 12-ounce glass bottles in six- and 12-packs.
About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
CNBC Reporter and decisive fan of craft beer, Darren Rovell, interviews Pete Coors while Coors is on a cross-country road trip while promoting Coors Banquet.
via CNBC.
CNBC Reporter and decisive fan of craft beer, Darren Rovell, interviews Pete Coors while Coors is on a cross-country road trip while promoting Coors Banquet.
via CNBC.
In this interview, Urbain Coutteau talks about the small brewery of which he is the co-owner and brewmaster, Struise. The Belgium-based brewery did just 1,700 hectolitres in 2011. Coutteau explains that the brewery is currently “architecting” its future and is ready to make investments to improve quality. He also notes that he has found that scaling back the amount of ingredients in their beers has generally improved the finished product.
29 minutes ago