Sponsored Guest Post by Northern Brewer’s Jake Keeler:
In Brewing TV episode 54: Jake’s got a Brand New Bag, I walk viewers through my 4th brew in a bag to date. The brew day went smooth, and I finally hit my target OG. The recipe was simple; a sessionable CDA, nothing crazy.
Brewing in a bag is a method of all-grain home-brewing growing in popularity. It’s a way to step up from extract brewing, without incurring a large equipment cost, and in some cases (such as mine) a minimal amount of additional time in the brew day.
If you’re interested in the BIAB method, or just homebrewing in general, check out this episode of Brewing TV. Cheers!
Pour in all grains (grist below). Stir well, bust up any clumps,
Get water temp to 152-154F with heat or a bit of cool water (if needed).
Mash at that temp. for 75 min. Goose heat as needed.
Grist Bill
5.25 lbs American 2-Row
0.5 lb Carafa III
1.25 lbs Medium Crystal
After that 75 min has passed, take soaked grain bag out and drain above kettle in strainer (preferable) or colander until liquid has mostly been drained. Remove strainer/bag.
Pre-boil gravity at this point was: 1.052 (13BRIX)
Bring to a boil. Add hops as scheduled.
60 min – .5 oz. blend of Mt. Rainier, Palisade and Centennial pellets
10 min – 1 oz. blend of Mt. Rainier, Palisade and Centennial pellets
5 min – 1.5 oz blend of Mt. Rainier, Palisade and Centennial pellets
§ February 6th, 2012§ Filed under NewsComments Off
Cleveland, OH -- The cheapest beer on the shelf: If it lacks that flavor or the punch you're looking for, an Ohio entrepreneur says she invented the fix for it.
§ February 6th, 2012§ Filed under NewsComments Off
Less people may be talking about Will Ferrell Old Milwaukee beer Super Bowl ad than the other commercials, but that's only because it only aired in Nebraska.
§ February 6th, 2012§ Filed under NewsComments Off
The dogs of Hollywood have tugged on the hearts of America. First it was Uggie in The Artist and now on Super Bowl Sunday it is Weego, the beer fetching hound in Rescue Dog .
(Escondido, CA) – Stone Brewing may not have spent $3.5 million on a Super Bowl ad this year though the company got its money’s worth using social media.
On Friday, the individual running the Stone Brewing Facebook page sent out this status update:
MILLIONS of dollars will be spent this Sunday on fizzy yellow commercials that tell you how to think and what to drink. While you laugh along at the funny jokes, take mental note of how the focus is on anything but how depressing their “beer” tastes, and pat yourself on the back for righteously choosing to support independent craft breweries instead.
Few things rally the craft beer contingent more than anti-Big Beer statements and this one took off.
On Facebook, the status update got over 2,800 likes, 700 shares and 200 comments. To put that into perspective, Sierra Nevada’s Facebook announcement that it would be building in North Carolina got 825 likes, 250 shares and 115 comments.
The comment also scored big with the Reddit beer community where it grabbed over 1,500 points and nearly 300 comments. It was the most popular item ever shared with that community by far.
During and after the Super Bowl you’ll be able to view, rate and share Super Bowl ads with your friends on Facebook. Think of it as a BIG water cooler conversation about the ads that air during Super Bowl XLVI where you and your friends get to decide which ad is the best. Voting starts at Super Bowl kickoff – Sunday, February 5 at 6:30 pm EST/3:30 pm PST. Voting ends on Tuesday, February 7 at 6:00 pm EST/3:00 pm PST.
USA Today teamed up with Facebook to collect votes and, though the voting isn’t over, the preliminary results are in.
Anheuser-Busch was the exclusive advertiser for beer so here are the results for AB ads.
Those last two ranked close to last out of 54 ads while Weego took the top spot. A lot of the pregame buzz was around the Bud Light Platinum launch though and these ads didn’t resonate with the Admeter audience.
The Platinum ads did contain a call to action for Twitter users, a #makeitplatinum hashtag that trended at one point. Beer geeks used the hashtag as a vehicle to hurl slurs against the Bud brand. The wider audience didn’t respond much more positively according to sentiment analysis at Tweetfeel on Sunday night. A sample of tweets showed sentiment around the Platinum campaign to be 75% negative. Sentiment around Weego, on the other hand, was nearly 100% positive.
I just announced the loss of my brewery, Bavarian Barbarian, yesterday. I don’t wish to discuss what happened, so please don’t ask. As you might imagine it has been a very difficult couple of days as I have lost my company, the respect of everyone I’ve disappointed, an awful lot of money and everything else I’ve worked extremely hard for over the last four years.
I have received condolences and offers of help from many of my brewing friends here in Pennsylvania and I greatly appreciate it.
However, I have also been contacted by several people whom I have never met asking for my equipment and to advise them with the details of my company’s demise.
I find this to be extremely distasteful, rude and completely disrespectful. It would never occur to me to treat a man (especially a man I’ve never met) who has just lost everything as an opportunity either for cheap equipment or a free lesson in what not to do in business management. I’m not easily shocked by anything at all, but I can tell you that I’m disturbed by some people who think it’s perfectly fine to contact me in an attempt to pick over the carcass of my lost company.
Please do not contact me. I will not sell you my equipment and I will not take the time to teach any lessons while I am closing my company.
about 1 hour ago
