§ February 7th, 2012 § Filed under News § Tagged featured Comments Off
Anheuser-Busch, meanwhile, is relying on a line extension of it Ultra brand. In a recent memo to distributors, the brewer described "Michelob Ultra Light Cider" [not Evolve as LA Times reported on Sunday] as a "less sweet, lower calorie, all-natural alternative" to traditional flavored malt beverages and ciders. A-B also seems poised to plug the product as "naturally gluten-free," a fact depicted in small lettering on a sample of the bottle label shown on the memo to distributors. The drink, scheduled for a May 7 launch, has 118 calories and 4% alcohol by volume, according to the memo.
via Advertising Age.
§ February 7th, 2012 § Filed under News Comments Off
THERE'S a beer festival in Ludlow to bring some cheer at one of the most miserable times of the year.
§ February 7th, 2012 § Filed under News Comments Off
Damian Brown, left, and Chris Gallant crisscross Manhattan and the Bronx delivering their signature brew, The Bronx Pale Ale.
§ February 6th, 2012 § Filed under News Comments Off
If you smelled bacon last week in LoDo, you weren't dreaming. The Blue Moon Brewing Company @ the Sandlot was adding it to a new beer.
§ February 6th, 2012 § Filed under News § Tagged featured Comments Off
Cilurzo has become close friends with Brian Grossman and even was ordained a minister to preside over Grossman’s wedding last month.
"He’s going to have a lot to do, but I think more than anything, what Brian is going to be able to do is bring the Sierra Nevada culture from the brewery in Chico and drop it into the brewery in North Carolina," Cilurzo said.
That friendship will also make its way to the bottle later this year when Brux Domesticated Wild Ale hits shelves.
via BlueRidgeNow.com.
§ February 6th, 2012 § Filed under News § Tagged featured Comments Off
Press Release:
(Middlebury, VT) – Winter got you down? Looking for light at the end of the tunnel? Woodchuck Hard Cider has an answer to those deep winter blues… Woodchuck Spring Hard Cider, a limited release.
Much like the maple syrup producers of our home state of Vermont, we are excited that the sap will soon be running and boiled into fresh “liquid gold”. Our Spring Limited Release is an ode to that annual rite of passage as winter releases its grip here in the Green Mountains.
After receiving feedback from the Woodchuck Community regarding last year’s Spring cider, our dedicated Cider Makers went back to work on the Limited Release recipe. It features a refined balance between that fresh full apple character, and pure Vermont maple syrup with a touch of brown sugar.
The 2012 Spring Limited Release represents our commitment to the consumer and showcases the handcrafted care we take with each and every one of our small batch ciders. It’s no coincidence that America’s top maple syrup producing state is also home to America’s finest hard cider brand.
Woodchuck Hard Cider Spring Limited Release. Naturally gluten free, and as always, Independent to the Core.
§ February 6th, 2012 § Filed under News § Tagged featured Comments Off
Lucas Bols USA has partnered with Baltimore-based Stillwater Artisanal Ales on a new craft beer meant to be served alongside Bols genever in a Dutch shot-and-beer tradition known as a “Kopstootje.” Stillwater Artisanal Kopstootje (literally translated as “little head butt”) is a 6.5%-abv Saison-style ale brewed with barley, wheat, rye, corn and spices in a recipe meant to complement Bols genever ($38 per 750-ml.). Stillwater Ales founder Brian Strumke and Lucas Bols USA managing director Tal Nadari are embarking on a seven-city tour of U.S. on-premise venues to introduce the Kopstootje concept and namesake ale.
via Shanken News Daily.
§ February 6th, 2012 § Filed under News § Tagged featured Comments Off
This bizarre TV spot for Old Milwaukee beer starring Will Ferrell aired in exactly one TV market last night during the Super Bowl’s local ad block at the end of the first half. That market is North Platte, Nebraska, and it’s the second-smallest TV market in the country, ranking 209th out of 210. There are 15,180 TV homes in the North Platte market.
HD video over at Deadspin.
§ February 6th, 2012 § Filed under News Comments Off
In a world where Spike Lee has his own variety of Absolut and Will Ferrell devotedly shills for Old Milwaukee , it's important to point out when the intersection of celebrities and booze actually results in something encouraging.
14 minutes ago