Indie Hops comes to a brewer near you
Craft beer is sort of like indie rock, you know? Small, dedicated (maniacal?) followings fight for their time in the sun. Indie Hops only strengthens this tie.
The Oregon company aims to provide craft breweries with the hops they need to create their award-winning beers. The company developed a way to pelletize hops that makes them resemble whole flower hops.
“We want to change the form of the hops, not the characteristics,” CEO Jim Solberg said. “We took some pellets down to Stone Brewing recently (the San Diego craft brewer famous for Arrogant Bastard and other hoppy beers) and the brewers were comparing our pellets to a competitor’s … and, without any prompting, they said, ‘These are so much more like whole hops.’”
Sounds like the beginning of a great song.
