Macrobrewery sales down while California micros prosper
While megabreweries like SABmiller and Sapporo suffer from declining sales, California microbreweries are gaining popularity. Craft brewers in California saw increased sales in 2009 and project sales to grow another 5.8 percent in 2010.
SABmiller, makers of Miller Genuine Draft and one of the world’s largest brewers, dipped 1 percent in sales during the first quarter while Sapporo Ltd., owner of Sapporo Breweries and manufacturer of Sapporo, predicts a loss of 600 million yen during the first half of the year.
